MKG-421:Foundations of Marketing

1. Search the Internet for at least two pieces of news relating to the same company. One of the articles should relate to one of the external environments (demographic, economic, technological, political, and legal environments) of the company and the other article should be related to the organization's internal environment (strength or weakness). Use the two articles you found to make two initial posts in this discussion forum.
2. First Initial Post: External Environment:Respond to the following writing prompts:
3. Fully explain how the article relates to a specific external environment (demographic, economic, technological, political, and legal environments) of the company.
4. Identify a trend within this external environment and explain how it can impact the company's marketing strategy.
5. Include a link to the article.
6. 200-250 with of two references from OCLS and/or a media resource linked to in this workshop.
7. Second Initial Post: Internal Environment:Respond to the following writing prompts:
8. Fully explain how the article relates to the internal environment (strength or weakness) of the company.
9. Explain how this strength or weakness can impact the company's marketing strategy.
10. Include a link to the article.
11. 200-250 with of two references from OCLS and/or a media resource linked to this workshop.

Background Information Technology allows a company to access huge amounts of competitive data. The amount of data is so immense that marketers must know where to find information and how to use the information they find. The Central Intelligence Agency's World Factbook is one go-to source. Alexa.com, state government sites, and Google analytics are a few of the hundreds of other resources with valuable data. You might be asking yourself, how does the internal environment affect the product sales? Here is an example: Rachel loves the Subway six-inch tuna sub with lettuce and light mayonnaise. She visits Subway often to purchase her favorite sandwich, knowing that she can get it exactly how she likes it. One day, her favorite Subway closes ten minutes early and the employees inside will not open the door for her. Rachel never goes back to that particular Subway. That Subway has lost her business because of the internal environment, not the product. Luckily, there are lots of other Subways to serve Rachel. Instructions 1. Review the rubric to make sure you understand the criteria for earning your grade. 2. Read, review, and check for understanding in the module: a. External Environment 3. This is a discussion assignment with two components. The first component has two parts. a. The External Environment post b. The Internal Environment post 4. The second component consists of making Marketing Application responses to two of your classmates. 5. Search the Internet for at least two pieces of news relating to the same company. One of the articles should relate to one of the external environments (demographic, economic, technological, political, and legal environments) of the company and the other article should be related to the organization's internal environment (strength or weakness). Use the two articles you found to make two initial posts in this discussion forum. 6. First Initial Post: External Environment: Respond to the following writing prompts: a. Fully explain how the article relates to a specific external environment (demographic, economic, technological, political, and legal environments) of the company. b. Identify a trend within this external environment and explain how it can impact the company's marketing strategy. c. Include a link to the article. i. Posting requirements: 200250 words with a minimum of two references from OCLS and/or a media resource linked to in this workshop. ii. Due by the end of the fourth day of the workshop. 7. Second Initial Post: Internal Environment: Respond to the following writing prompts: a. Fully explain how the article relates to the internal environment (strength or weakness) of the company. b. Explain how this strength or weakness can impact the company's marketing strategy. c. Include a link to the article. i. Posting requirements: 200250 words with a minimum of two references from OCLS and/or a media resource linked to this workshop. ii. Due by the end of the fourth day of the workshop