MKT 101-H02

CHAPTERS 13-16

Choose and answer questions

QUESTION 1

1. Define the principle of 'societal marketing' as listed in your textbook - chapter 16.Look iit up.
2. Hint:use the TEXT definition NOT the googledefinition.

QUESTION 2

In Chapter 15-The Global Marketplace talks about how brands change their products, price and promotion to match the cultureThe Christmas tradition of eating KFC on Christmas began 40 years ago in which country?

1. Japan
2. United Kingdom
3. Germany
4. USA

QUESTION 4

Sales promotion is a short term incentive (price or other motivator).Sales promotions can be in-store or communicated via advertising mediums.Which of the following is an advertising medium vs a sales promotion?

1. coupon
2. rebates
3. contest
4. Super bowl ad

5 points

QUESTION 5

Fill in the rest of this sentence:Professional selling:

1. uses short-term follow-ups, which focus on product delivery.
2. uses a "lone wolf" approach to selling.
3. uses limited sales planning.
4. starts with the fundamentals of engaging and listening to customers, understanding and empathizing with their problems, and building relationships by offering meaningful solutions for mutual gain.

5 points

QUESTION 6

Your target market is Men ages 40-55, auto racing (NASCAR) fans across the USA. Which of the following social media sites should you advertise on?

1. NASCAR men don't follow social media
2. Facebook
3. Instagram
4. snapchat

5 points

QUESTION 7

Content that a company purchases to be placed online is called:

1. broadcast media
2. owned media
3. paid media
4. earned media

5 points

QUESTION 8

Facebookgroups can be public or private.

1. True
2. False

5 points

QUESTION 9

Go to the Burt's Bees "About"web page.Read about their purpose and culture.Name THREE things they do that Lulu's Organic pet foodcould adopt to be more socially/environmentally responsible?

QUESTION 10

________________ is a sales practice that involves building, maintaining, and enhancing interactionswith customers in order to develop long-term satisfaction through mutually beneficial partnerships.

1. relationship selling
2. hardcore sales
3. adaptive selling
4. networking

QUESTION 11

1. List THREE advantages personal selling offers over other forms of promotion.

QUESTION 12

Dunks is moving away from Styrofoam cups.This is an example of sustainable marketing. Note Sustainable Marketing is covered in Chapter 16.

1. True
2. False