MKT 2500: Marketing Principles Video Assignment: The Naked Brand Due: Next Class Period Your Name: THE BASIC TASK: Watch the Questus Production of "The Naked Brand" which is "a story about how corporations can help save the planet one step at a time." Read and respond to the following questions. 1. You have probably been exposed to thousands of advertisements in your lifetime. In what ways does exposure to advertising make you a better and worse consumer? Better: Worse: 2. Think about a brand that you TRUST. Why do you trust it? Describe how the brand has developed and/or enhanced your trust through their marketing strategies. Be sure to comment on ALL 4 P's (not just promotion). Scanned by CamScanner

brand that i tust ....

why ?

how ?