MKT 595 Event Management-Case Study

CASE STUDY Dilemmas for the New Event Planner her email, and saw an email from V Pharmaceuticals. The email was sent last night and they wanted to change their Jack is the meeting and event coordinator at The Almedia in number of attendees to 200. Mr. Vladimir apologized for not Florida. The beautiful 500-room hotel is located right on the letting Chloe know sooner but hoped that she could handle beach and features many luxurious amenities. The property the changes. Frantic, Chloe immediately called the hotel includes three meeting rooms, two ballrooms, and ample restaurant to let them know of the changes. They planned amounts of outdoor space for events. The beautiful outdoor to serve a lot of seafood and were worried about having area is very popular for weddings and receptions. enough. Chloe immediately got on the phone with their Chloe, the new event planner, is getting ready to pro- seafood distributers and inquired about getting more. They duce her first event on her own. It will be a reception for informed her they did not have all of the items she needed V Pharmaceuticals with an estimated 100 attendees. The but they could provide her with some alternatives. Chloe event is planned outside for 4 P.M. on a Friday. Chloe has gave them an attitude but eventually agreed to change the been working with V for months and assures Jack that menu a little bit. everything will run smoothly. After the phone calls, Chloe went outside to check on The event planning process was smooth, but on the the set up, Mr. Vladimir requested that waiters serve the day of the event everything seemed to go wrong. Chloe got food, as well as a bar, and a space for socializing, and tables. to work late because she was stuck in traffic. This did not Chloe was enraged when she a saw a buffet style set up for put her in a good mood. When she got there, she checked the food. She screamed at the staff to fix it and follow the (Continued)286 Part 3 > Important Elements in Meeting, Exposition, Event, and Convention Plannings directions they were given. Chloe also noticed that the flow- go wrong. She was not prepared for any problems, and dis ers and decorations were not properly set up. She screamed not know how to deal with them. Chloe reflected on the day at the staff again. When one of the servers called out of and realized she acted very unprofessional. If she wanted to work that was the last straw. Chloe began yelling at every- continue in the event business she would have to learn to Jey pleay sisanb awjos ueno 'ovo prepare for anything and be able to handle the unexpected. By 3:30 P.M. everything was set up as planned and all the food was almost ready. The guests soon arrived and the 1. How would you have handled each problem? event went great and the attendees had no idea about 2. How should Chloe prepare for the future, and the unex the problems Chloe had earlier in the day. Chloe planned pected problems that may arise? everything for the event, but she did not think of what might Produced by George G. Fenich from East Carolina University