MKT101

1. List and Explain why companies Develop New Products?

2. List and explain the two important new product development strategies.

3. Why do new products fail?

4. List and explain the Stages of the New Product Development Process

5. Explain the factors which might cause problems in test marketing.

6. Explain the concept of product life cycle, its usefulness, and the limitation

7. Critically explain the marketing strategies used for products in a. Introduction

b. Growth c. maturity d. decline

8. You are the CEO of Hublot. Your Business Development Director brought a very impressive business case. And according to him/

a. Watch can be sold for USD 900.00

b. Gross profit for each sale is USD 600.00

c. Expected Return on Investment is 18 months.

d. And the look is very classy and modern.

From this information, will you approve the project? Or will you reject the project? Justify your decision.