MKT300- Principles of Marketing Management Summer 2020 - Individual Assessment 3 - Ch.8 1. Differentiate between the four different categories of consumer products and provide one example for each -(Total = 40%) Convenience (7.5%) example (2.5%) Shopping (7.5%) example (2.596) Specialty (7.596) example (2.590 Unsought 7.590 example 2.590 2. Choose a product. Describe the core, actual and augmented levels associated with this product. (Total = 20%) Product: Core Product: (6%) Actual Product (7.5% Augmented product (7.5% 3. Choose a service. Identify and explain its four characteristics. - (Total = 40%) 1. 2. 3. . MKT300- Principles of Marketing Management Summer 2020 - Individual Assessment 3 - Ch.8 1. Differentiate between the four different categories of consumer products and provide one example for each -(Total = 40%) Convenience (7.5%) example (2.5%) Shopping (7.5%) example (2.596) Specialty (7.596) example (2.590 Unsought 7.590 example 2.590 2. Choose a product. Describe the core, actual and augmented levels associated with this product. (Total = 20%) Product: Core Product: (6%) Actual Product (7.5% Augmented product (7.5% 3. Choose a service. Identify and explain its four characteristics. - (Total = 40%) 1. 2. 3