MKT3400 Individual Assignment 4 Due July 25th 11:59pm Practice with Important Marketing Calculations Please utilize the following formulas in completing the following problems: Media Planning Budget = Reach x Frequency x Cost/1000 Break Even Point = Fixed Costs / Contribution Per Unit Markup on selling price= (Unit Price - Cost Per Unit)/Unit Price PLEASE SHOW YOUR WORK. 1. Suppose a media planner had a budget of $5,000,000 and the cost per thousand exposures was $10. The planner wanted a frequency of 20. The planner could attain a reach of _25,000,000 5,000,000= r x 20 x (10/1000) 2. Bose will incur fixed costs of $200,000 and unit variable costs of $25 on its new wireless Bluetooth shower speaker. Bose plans to price the speaker at $750. To break-even, Bose must sell units. And 3. TINY Construction wants to sell dynamite for $50 a bundle. Its variable costs for each bundle are $15. To break-even, TNT Construction needs to sell 500 bundles of dynamite. Calculate TNT Construction's fixed costs. Fixed Costs = 4. A watch manufacturer incurs a variable cost of $10 per watch and fixed costs of $500,000. To earn a 20 percent markup on selling price, the manufacturer would charge for each of the 50,000 watches it expects to sell. 5. A manufacturer of sunglasses has a fixed cost of $50,000. This manufacturer expects to sell 5,000 pairs of sunglasses for $25.00. This price will give the manufacturer a 25 percent markup on price. Calculate the variable costs