MKT500 DB1

Marketing Management Discussion Board 1 question is attached and student question that must be responded to will be provided as soon as I receive one. I will be submitting one discussion board every week for 10 weeks. thank you

Marketing Management: MKT500 Week 1 Discussion Board The textbooks for the class are: Iacobucci, D. (2014). MM4: Marketing management (4th ed.). Mason, OH: SouthWestern Cengage Learning. Case Pack MKT500: Marketing Management. Ann Arbor, MI: XanEdu. "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: https://youtu.be/Oi7raBwliQ8 Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. What recommendations would you give the company who needs to update their approach? ***Responses must meet the following criteria and be fully developed and more than 10 sentences.**** Describe a company that you believe represents the 4 Cs well, and provide examples of why you believe they are successful at it. The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly. Provides analysis and / or interpretation of 4Cs by using a real life example. Provides 2 examples of why believe they are successful and post is fully developed. Interpretation of how these examples relate to the 4Cs is needed. The post content is exemplary; the formatting contains no grammar, spelling, or other formatting mistakes. Total post is fully developed and more than 10 sentences. Describe a company that you believe does not do well putting the 4Cs into practice , and provide two (2) examples of why you believe they struggle at it. 1 Describes the company and provides the name of company and any background about the 4Cs. Provides analysis and/or interpretation of 4Cs by using a real life example. Provides 2 examples of why you believe they struggle at it and the l post was fully developed. The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly. What recommendations would you give the company who needs to update its approach? Provides a personal opinion about how the company can update its approach. The recommendation is tied to the 4Cs. The recommendation is tied to the 4Cs and represents a change in what the company is currently doing. The recommendation is fully explained as to why it would work. Response to Peer/Classmate The student cannot restate/summarize another student's response. The student cannot state an opinion or offers a superficial reaction. The student answer is too short and not fully developed (below 10 sentences). Response was not substantive. Follow-up question are not included. Provide a description of issue and how these facts are related to the discussion thread topic, or provide a different point of view. Response must demonstrate an understanding of important concepts by furthering the discussion conversation using at least 1 topic mentioned by peer. The post must further the discussion by introducing a new point of view. Or a real life example could be used to illustrate a new point of view. 2 3 MKT 500 - Marketing Management ! COURSE DESCRIPTION Applies the major elements of the marketing process including domestic and foreign market assessment, strategic planning, and the development of an effective marketing mix (product, price, promotion, and distribution) to create customer value. Analyzes key marketing concepts, such as consumer / business buying behavior, market research, brand management, product development, pricing strategies, and the design of marketing channels (promotion and distribution). Examines the integration of marketing with other functions in a business organization. INSTRUCTIONAL MATERIALS Required Resources Iacobucci, D. (2014). MM4: Marketing management (4th ed.). Mason, OH: South-Western Cengage Learning. Case Pack MKT500: Marketing Management. Ann Arbor, MI: XanEdu. Supplemental Resources Coyle, J., et al. (2009). Supply chain management: A logistics perspective (8th ed.). Mason, OH: SouthWestern Cengage Learning. Heilman, C. M., Bowman, D., & Wright, G. P. (2000). The evolution of brand preferences and choice behaviors of consumers new to a market. Journal of Marketing Research, 37(2), 139-155. doi:10.1509/jmkr.37.2.139.18728 Johnson, P. (2012). Buzzle: Marketing Mix Strategy. Retrieved from http://www.buzzle.com/articles/marketing-mix-strategy.html Keller, E., & Fay, B. (2012). Word-of-mouth advocacy: A new key to advertising effectiveness. Journal of Advertising Research, 52(4), 459-464. doi:10.2501/JAR-52-4-459-464 Noseworthy, T., & Trudel, R. (2011). Looks interesting, but what does it do?? Evaluation of incongruent product form depends on positioning. Journal of Marketing Research (JMR), 48(6), 1008-1019. doi:10.1509/jmr.10.0384 PaloAltoSoftware (2013). Free Sample Marketing Plans. Retrieved on June 18, 2013 from http://www.mplans.com/sample_marketing_plans.php Rocks, S., Gilmore, A., & Carson, D. (2005). Developing strategic marketing through the use of marketing networks. Journal of Strategic Marketing, 13(2), 81-92. doi:10.1080/0965254050008293 Sahadev, S., & Jayachandran, S. (2004). Managing the distribution channels for high-technology products: A behavioural approach. European Journal of Marketing 38.1/2: 121-149. Sheth, J. N. (2012). The reincarnation of relationship marketing. Marketing News, 46(16), 11. Zou, S., & Volz, Y. Z. (2010). An integrated theory of global advertising: An application of the GMS theory. International Journal of Advertising, 29(1), 57-84. doi:10.2501/S0265048709201038 2016 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 500 Student Version 1168 (10-24-2016) ! Page 1 of 5! MKT 500 - Marketing Management ! COURSE LEARNING OUTCOMES 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. Develop strategies to assess performance and achieve marketing goals. Create an effective marketing plan. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Evaluate the basis for market segmentation and approaches to segmentation. Evaluate target customer segments and positioning products within these segments. Develop branding strategies for existing and new products. Develop pricing strategies and distribution channels for products. Analyze integrated marketing communications and its relationship to advertising strategy. Evaluate marketing research tools involved in the marketing process. Use technology and information resources to research issues in marketing management. Write clearly and concisely about marketing management using proper writing mechanics. WEEKLY COURSE SCHEDULE The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode. Week 1 Preparation, Activities, and Evaluation Points Preparation Reading o Chapter 1: Why is Marketing Management Important? o Chapter 17: Marketing Plans Scenario: The 4Ps of Marketing Activities Discussion Evaluation 2 20 None Preparation Reading(s) o Chapter 2: Customer Behavior o Chapter 3: Segmentation Scenario: How Do Cultural Differences Affect Consumers' Behavior? Case Study: The Tata Nano: The People's Car (A) Activities Discussion Evaluation 3 20 None Preparation Reading(s) 2016 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 500 Student Version 1168 (10-24-2016) ! Page 2 of 5! MKT 500 - Marketing Management ! o o Chapter 4: Targeting Chapter 5: Positioning Activities Discussion Evaluation 4 20 None Preparation Reading(s) o Chapter 6: Products: Goods and Services o Chapter 7: Brands Scenario: Branding Your Product Case Study: Tropicana: Social Media Teach Marketers a Branding Lesson Activities Discussion Evaluation 5 Assignment 1: Part A: Your Marketing Plan 20 200 Preparation Reading o Chapter 8: New Products Activities Discussion Evaluation 6 20 None Preparation Reading(s) o Chapter 9: Pricing o Chapter 10: Channels of Distribution and Logistics Scenario: Setting the Right Price and Deciding on Distribution Channels and Logistics Activities Discussion Evaluation 7 Assignment 2: Part B: Your Marketing Plan 20 240 Preparation Reading(s) o Chapter 11: Advertising Messages and Marketing Communication o Chapter 12: Integrated Marketing Communications and Media Choices Activities Discussion 20 2016 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 500 Student Version 1168 (10-24-2016) ! Page 3 of 5! MKT 500 - Marketing Management ! Evaluation 8 None Preparation Reading(s) o Chapter 13: Social Media Scenario: Developing Social Media Campaigns for the New Product Launch Activities 20 Discussion Evaluation 9 Assignment 3: Part C: Your Marketing Plan 280 Preparation Reading(s) o Chapter 14: Customer Satisfaction and Customer Relationships o Chapter 15: Marketing Research Tools Activities Discussion Evaluation 10 20 None Preparation Reading(s) o Chapter 16: Marketing Strategy Scenario: Creating Future Marketing Strategies and Plans for Sustainability of the New Product Launch Activities 20 Discussion Evaluation 11 Assignment 4: Part D: Your Marketing Plan - Video / Presentation 200 Preparation Reading(s): None Activities Discussion Evaluation 20 None GRADING SCALE - GRADUATE Total Points % of Grade Assignment 1: Part A: Your Marketing Plan 200 18% Assignment 2: Part B: Your Marketing Plan 240 21% Assignment 3: Part C: Your Marketing Plan 280 24% Assignment 2016 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 500 Student Version 1168 (10-24-2016) ! Page 4 of 5! MKT 500 - Marketing Management ! Assignment 4: Part D: Your Marketing Plan - Video / Presentation 200 18% Participation (11 discussions worth 20 points apiece) 220 19% 1,140 100% Totals Points Percentage Grade 1,026 - 1,140 90% - 100% A 912 - 1,025 80% - 89% B 798 - 911 70% - 79% C Below 798 Below 70% F 2016 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 500 Student Version 1168 (10-24-2016) ! Page 5 of 5