MKTG$-0064$

A$03$ Understanding Markets and Customers

September $12,2023$

Company: BASF

Product: Liberty $200$ SN

Group Members: Alexandre Freitas, Akinwale Akinsunmade.

$1\mathrm{.}1$ Clearly indicate consumer or business market and outline three sources of secondary information.

$2\mathrm{.}1$ Using slide $4$ as a guide, summarize your findings in a grid with $5$ rows.

$3\mathrm{.}1$ Estimation of product or service market share. Source your answer.

$3\mathrm{.}2$ Estimation of competitors product or service market share. Source your answer.

$3\mathrm{.}3$ Summarize trends and environmental factor regarding market share.

$3\mathrm{.}4$ What are the implications for your marketing plan?

$4\mathrm{.}1$ For consumer markets, use secondary research to find data about how culture, social connections, and personal factors are likely to affect the people in your defined markets. Or for business customers, research how organizational connections and considerations $($including derived demand$)$ are likely to affect the businesses, non$-$profits, or institutions in your defined market.

$4\mathrm{.}2$ Using $4\mathrm{.}1,$ explain two specific ideas for how your marketing plan will make use of your insights.

$5\mathrm{.}1$ Written communication and professionalism. E$.$g$.$ graphic highlighting, tables, sections, proper citing, and MUGS.