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MKTG 340 - Principle of Marketing Your Name: MINI-CASE #5 - Starbucks Faces Global Opportunities and Barriers 1.Describe Starbucks' global strategy. Is it engaging in

MKTG 340 - Principle of Marketing

Your Name:

MINI-CASE #5 - Starbucks Faces Global Opportunities and Barriers

1.Describe Starbucks' global strategy. Is it engaging in more of a globalization or customization approach? Provide evidence of the approach.

2.Identify the controllable and uncontrollable elements that Starbucks had encountered in entering global market.

Controllable

.Uncontrollable

3.What appear to be some of the most significant barriers Starbucks is facing when expanding into foreign countries? Especially, what are some of the most significant obstacles to expansion in Italy, and how can Starbucks overcome them?

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