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(MKTG 360) Chris decides to purchase to pack of bubble gum as he is checking out at Walmart, he didn't intend to buy it, but
(MKTG 360)
Chris decides to purchase to pack of bubble gum as he is checking out at Walmart, he didn't intend to buy it, but it was there. These routine purchases best represent which type of product?
a. Spur of the moment
b. Specialty
c. Shopping
d. Convenience
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