(MKTG 360)

In this sampling method, we have a listing of our entire population of interest. So we create a rule for selecting people out of this population based on this list (like choosing every 15th person or so). As a result we randomly select individuals to try and get a representative sample of our population of interest. Which sampling method is this?

i. Stratified

ii. Cluster

iii. Purposive

iv. Systematic