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(MKTG 360) The service escape is a word meant to describe all of the following except... 1. the quality of the surrounds during the service
(MKTG 360)
The service escape is a word meant to describe all of the following except...
1. the quality of the surrounds during the service experience.
2. the smells, ceiling heights, and floor materials present during the service experience.
3. the physical location of the manufacturer who provides the products for the service to work.
4. the colors, music, and quality of materials present during the service experience.
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