MKTG 3710 Marketing Research and Analytics Assignment I Instructions: Please create a questionnaire about the profile of Frisco customer that can be used to identify new opportunities in the city. In your questionnaire, ask questions that will help to determine the demographic profile of the people who live in Frisco and questions that will assess these target customers unserved needs to identify new business opportunities in the city. Please include five to ten questions in your survey. Your questionnaire should have: 1. Thank the participants and provide a brief introduction about why you are conducting this research at the beginning 2. Questions and scale descriptors that help to identify the unserved needs these visitors have (could be needs for certain restaurants and shops, etc.) 3. Questions and scale descriptors that help to identify the demographics of Frisco residents 4. Show the scale type for each question created a. Is the data provided by that question nominal, ordinal, interval, or ratio? (Please have at least one of each scale type) b. Is it a comparative or non-comparative rating scale? c. Is it a forced or non-forced scale? 5. Thank the participants again (we want to be polite and appreciative of their input) Example: To what extend are you willing to ride on a spaceship? Not at all Very much 1 2 3 4 5 6 7 8 9 10 (interval scale; non-comparative; forced scale) Please keep in mind the questionnaire commons errors and pitfalls when designing your questionnaire and avoid those (sensitive questions, double barreled questions, etc.).