mktg 422 case analysis 1 mountain dew Prepare three feasible strategic alternatives that are available for the decision makers. Do not simply use "straw-man" alternatives (which are patently unfeasible or undesirable). In your analysis, develop well-reasoned responses, which could solve the problems and critically evaluate them. Discuss the advantages and disadvantages of each alternative you have listed and then refine your list. Are they feasible given the various constraints? How does the alternative address the issues you have identified in the previous step? Make sure to support each alternative by evaluating its pros and cons