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MKTG 6900-01 Marketing Strategy 1. What actions do you recommend Netflix to increase itscustomer lifetime value? 2. How can Netflix improve its prospect lifetime value?

MKTG 6900-01 Marketing Strategy

1. What actions do you recommend Netflix to increase itscustomer lifetime value?

2. How can Netflix improve its prospect lifetime value?
3. What is Netflix’s biggest competitive vulnerability?

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