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MLine plc is a specialist motorcycle manufacturer and intends to produce a new motorcycle for the new generation. The motorcycle will be called MLX .
MLine plc is a specialist motorcycle manufacturer and intends to produce a new motorcycle for the new generation. The motorcycle will be called MLX The production will be limited to units of MLS
MLine is considering using the target costing approach and has conducted market research to determine the features that consumers require in a motorcycle of that type. Based on this market research and lanowledge of competitors products, MLine has decided to price the MLV at $ MLine requires an operating profit margin of of the selling price of the motorcycle. MLine uses activitybased costing principles to assign overhead costs to units of production, and details for the forthcoming year are as follows:
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Advanced Management Accounting DFAY
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The production line that would be used for MLine has a capacity of machine hours per year. The production line time required for M L times is machine hours per motorcycle. This production line will also be used to make other motorcycles and will be working at full capacity.
Some models of motorcycles are delivered to showrooms using car transporters. Only of the transportation costs are related to the distance travelled.
The motorcycle transporters are forecast to make a total of deliveries in the year, and carry motorcycles each time. The motorcycle transporter will always carry its maximum capacity of motorcycles.
The total annual distance travelled by motorcycle transporters is expected to be mathrmkmsmathrmkms of this is for the delivery of the MLX only. All mathrmMLtimes motorcycles that will be produced will be delivered in the year using the motorcycle transporters.
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i Calculate the target cost and the current cost gap for an MLX motorcycle.
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ii Explain THREE benefits to MLine plc of adopting a target costing approach at an early stage in the product development process.
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