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M&M: https://www.youtube.com/watch?v=_pXX277TKzw&list=PLcgGJ5vN-H4zP9krvGzEjUHc_XmU-DWAQ After watching the video on M&M's company reflect on the following questions: What objective do you think the business is trying to achieve
M&M:
https://www.youtube.com/watch?v=_pXX277TKzw&list=PLcgGJ5vN-H4zP9krvGzEjUHc_XmU-DWAQ
After watching the video on M&M's company reflect on the following questions:
- What objective do you think the business is trying to achieve in their integrated marketing efforts and do you think they were successful?
- How do you suppose the business decided what main business objectives to set for their integrated marketing efforts?
- What were some of the barriers that you saw (or can imagine) were involved in the business' integrated marketing efforts?
- What objective do you think the business is trying to achieve in their integrated marketing efforts and do you think they were successful?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
