MMBC falls in the Specialty Craft Beer category and under the subcategory of Regional Craft Breweries. The Regional Craft Brewers category owned 62% of the 1.5% overall beer market. There are roughly 50 regional craft breweries in this category for the region. Now that we have established the number of suppliers and the size of these suppliers, you can see the ability for substitution is high and the bargaining power of suppliers is low