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MNES are increasingly finding that: O The strategy that works in their domestic market will most likely work best in foreign markets. O Tailoring strategies
MNES are increasingly finding that: O The strategy that works in their domestic market will most likely work best in foreign markets. O Tailoring strategies for particular markets is costly and often ineffective. O The quest for worldwide cost reduction and consolidation in global strategy has sacrificed local responsiveness. O Strategies targeted to emerging markets work best in developed markets as well
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