Question
MNO makes soft toy animals for children, which are sold through a number of toy stores. MNO has made losses for the last two
MNO makes soft toy animals for children, which are sold through a number of toy stores. MNO has made losses for the last two years and feels it may be due to problems with its basic marketing mix. Which four of the following issues would be classified as product issues with MNO's marketing mix? Select one or more: a. New advertisements for key products in national newspapers b. Sale of toys directly to customers through MNO's website c. New, brighter packaging on all toys d. Provision of a 2-year warranty on all toys sold e. Toys to be made 25% larger than currently f. Discounts offered to customers who buy three or more toys at the same time g. Improved after sale care to customers, following complaints by customers h. Reduction in price of all products by 15%
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