MNO Marine Park and Resort Case Study - Essay Writing MNO Marine Park and Resort operates the largest Aquarium in Asia with accommodation and catering services targeting family with kids and teenager markets. In order to increase sales revenue of the Park, the Park is planned to launch a new programme called "Dive with whale sharks". Below is its price list: Accommodation: Superior Room $1,000 per room night Deluxe Room $1,500 per room night Ocean Animal Themed Suite $3,000 per room night Catering Service: Western Breakfast (7:00 a.m. - 10:30 a.m.) $200 per person Lunch buffet (11:30 a.m. - 3:00 p.m) $300 per person Dinner buffet (5:30 p.m. - 10:00 p.m.) $500 per person Marine Park: 1-Day Ticket $500 per person Fast Pass $200 per person Set Meal $120 - $150 per set Encounters and Experience Ocean Animal Encounters $600 per person Behind the Seas Tours $200 per person Swim with Ocean Animals $500 per person To celebrate its 20th anniversary, the marketing department is going to launch an integrated promotion campaign in August 2021. Early-bird discounts for advanced hotel reservation and limited-time sales for admission tickets at $20 will be offered with a broadcast of 20-second TV commercial, featuring the fun activities with marine animals, thrilling games, great park food and memorable souvenirs, kids- friendly resort amenities and facilities. However, the top management of MNO criticizes the effectiveness of such traditional promotion campaign and puzzles why integrated marketing communication and digital promotion are not adopted. Furthermore, MNO Marine Park and Resort is also facing very keen competition due to the entering of international park and resort groups. The management is planning to introduce a loyalty programme to help retaining existing customers./