Mobil 1 is a leading synthetic motor oil. Competitors include Quaker State and Castrol. Synthetic oils can deliver crucial advantages to your engine: long oil life, reduced fuel consumption and wear, quicker cold starts, and cleaner, longer-lasting engines. As the price of engine repairs increases, more consumers are considering synthetic motor oil. The industry is targeting owners of mid to high range import vehicles, such as BMW, Mercedes, Lexus, Acura and Range Rover. Based on company research, Mobil estimates its share of requirements to be .47. Interpret specifically was this number means