Mobile marketing is a growing area that is of particular interest to small businesses trying to reach local customers.

Many of the benefits of using mobile technology center around improving communication. Cell phones keep businesses and employees connected with each other and customers both at the office or on vacation. It gives individuals the ability to communicate instantly and respond quickly to business situations. Laptops have become powerful computing devices that offer access to all of the applications needed to run a business, including accounting software, a Web browser or a database program. Mobile marketing reaches new and existing customers through a direct channel that helps with sending out special offers and tracking responses.