mobile phone industry

1.Who is in the market and what is the extent of their power with regard to the organization?

2.What do they buy?

3.Why do they buy?

4.Who is involved in the buying?

5.How do they buy?

6.When do they buy?

7.Where do they buy?

8.What are the customers' 'hot' and 'cold' spots? ('Hot' spots are those elements of the marketing offer that the customer sees to be particularly important and reassuring - and on which the organization delivers. 'Cold' spots are those elements that alienate the customer. An example of this might be poor or inconsistent service.)