Module 02 Course Project - B2B and B2C Marketing Strategies

Course Project Scenario

Module 02 Assignment Directions

you continue to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: B2B or B2C business, wants and needs, and societal marketing. .

Section 1: T-shirt Company as a B2B or B2C

1. Identify your company as a B2B or B2C market
2. If you select B2C, include an analysis of consumer buying behavior. If you select B2B, include an analysis of business buying behavior.

Section 2: Wants and Needs

1. Identify the needs from the consumer perspective for your product

Section 3: Societal Marketing

1. Identify the societal marketing contributions
2. Describe how it will benefit society's interest
3. Describe how this will relate to the buyer

This is what I have so far

Zac-Nat T-Shirts will use a B2C, business to consumer strategy. B2C means that my company will focus directly on the end consumer and the benefits of my product. B2C marketing works on the basis that, to meet an immediate need, customers look for good and services based on their emotions. Zac-Nat t-shirts would be focused on customers wants and needs. Marketing should be fun, easy to understand, and focused on solving any problems the customer may face. This will not only help them but the company as well because the customer can write a great review to bring in more business.