Module 2 Discussion Service Area Analysis

Based on these resources:

• Atkins, M. (2019, October 25). 5 Key Considerations for Hospital Service Area Growth. https://blog.stratasan.com/5-key-considerations-hospital-service-area-growth
• Practice Builders. (2022, June 30). Healthcare Competitive Analysis to Stay Relevant in the Industry. Healthcare Marketing Agency. https://www.practicebuilders.com/blog/healthcare-competitive-analysis/

What does your scanning of the service area of the, the Pritzker Department of Psychiatry and Behavioral Health at Lurie Children's tell you about the service area as it pertains to:

1. Market Data
2. Market Share and Outmigration
3. Historical Facility Data
4. Payor Mix
5. Competitor Strengths & Weaknesses
6. Market Trends

Then identify how competitors are advertising their services through paid advertising and social media.

How are the , the Pritzker Department of Psychiatry and Behavioral Health at Lurie Children's competitors placing themselves in your organization's service area?