Module 3 Organizational Culture, Management, & Human Resources

Address all parts of the following questions pertaining to a management strategy for a local small business in the Asheville/Buncombe County area (not the area the business plan is currently set up in). Be sure to read the questions thoroughly so you do not miss any question requirements. Also, be sure to read the assignment instructions carefully as the expectation level in this assignment is considerably higher than you may have experienced in previous classes.

Part 1: Organizational Culture and Strategic Initiatives

Define and summarize the organizational culture and develop strategic initiatives for the four functions of management for achieving organizational goals, being sure to include the following:

• Define the importance of and develop three (3) organizational goals (short-term, medium-term, and long-term)
• Describe your company's organizational structure and explain why that structure optimizes strategic initiatives as they pertain to the organizational goals. Be sure to identify the level of management responsible for each goal
• Perform a complete SWOT analysis (each quadrant must contain at least four (4) items) (use of chart is only appropriate when accompanied by an explanation of each item)
• Explain your internal/external competitive advantages and how management can apply each of the "4 Functions of Management" to achieve organizational goals
• Provide solutions for internal/external issues and how management can apply each of the "4 Functions of Management" to achieve organizational goals

Part 2: Ethical Standards and Corporate Social Responsibility

Summarize the use of ethical standards and norms as they relate to the organizational culture

• Define your mission, vision and core values
• Define and explain your corporate social responsibility to the local community

Part 3: Human Resources

Identify the HR competitive advantages for recruiting and retaining a skilled workforce.

• Develop a human resources plan
• Define your current plan for labor benefits and your projected plan as your business grows
• Identify specialists needed for your business to be successful (hint: all businesses can use a specialist's influence now and then!)