Module 3: Strategies

1. Research the topics below. Use reliable academic sources and/or review the books suggested in the Handbook to support your answer. It is also suggested to carry out an effective search on the Internet using the module's electronic references.
2. The topics to consult are related to the concepts of strategies by application level:
   • Corporative strategy
   • Business strategy
   • Functional Strategy
3. Then, choose one of the concepts from the list and  answer the following two questions :
   
   • How important is this concept in the global perspectives or attitudes of managers towards international business?
   • Define and indicate why you are interested in that concept?

1.