MODULE 4: CULTURAL CONCERNS AND CULTURAL APPROACHES Learning Objectives Through completing the assigned readings, reviewing the course materials and working through the activities and self-check quiz in this module, you should be able to: Compare the public's concerns over violence, sex and effects on public opinion with the findings of media effects researchers in these areas Explain how the main concepts of Marxism are reflected in media practice today Define the concepts of attitude and opinion, and explain how the two relate Describe how the processes of interpellation and commodification function as forms of persistent media effect MODULE 4: CULTURAL CONCERNS AND CULTURAL APPROACHES Reading List Please read and carefully consider the following articles. The articles may be accessed through the Communication Source database at the Milner Library website. Specific directions for finding the articles are included at the bottom of this page. Let me know ASAP if you have any trouble accessing any of the readings. STUFF TO READ! Raney, A. A., & Kinnally, W. (2009). Examining perceived violence in and enjoyment of televised rivalry sports contests. Mass Communication & Society, 12(3), 311-331. Eyal, K., & Finnerty, K. (2009). The portrayal of sexual intercourse on television: How, who, and with what consequence? Mass Communication & Society, 12(2), 143-169. Glynn, C., Hoffman, L., Border Sietman, R., Huge, M., & Thomson, T. (2005). The process of public opinion: Understanding psychological, social and political filters. Paper presented at the annual meeting of the International Communication Association, New York, NY, Femback, J. (2007). Selling ourselves? Critical Discourse Studies, 4(3), 311-330. (Once at the Illinois State University main page, click on the "Milner Library" icon at the bottom of the page. Then click on "Lists of Databases" in the top search box. Click on "Communication" (the databases are listed alphabetically), and then on "Communication Source." Once you're into the database, you can search individual articles by typing in either the author(s)' name(s) or the first several words of the article title.)