Module 6: Cost of Capital & Capital Budgeting Beta is a measure of a security's sensitivity to market risk, and can be reliable as an estimate with just a few years of data. For this week's discussion, identify 2 organizations and their Beta's and discuss how you feel the culture of the organization or the business model, has helped/hindered the Beta performance Module 6: Cost of Capital & Capital Budgeting Beta is a measure of a security's sensitivity to market risk, and can be reliable as an estimate with just a few years of data. For this week's discussion, identify 2 organizations and their Beta's and discuss how you feel the culture of the organization or the business model, has helped/hindered the Beta performance