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Module One: Background (Text Reference: Chapter 1) I. What is Marketing? A. What is NOT Marketing 1. Not just telling and selling (i.e., selling and,
Module One: Background (Text Reference: Chapter 1) I. What is Marketing? A. What is NOT Marketing 1. Not just "telling and selling" (i.e., selling and, maybe, advertising) 2. Marketing is not sales an...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
