Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Module One Memo Guidelines and Rubric Overview You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles

image text in transcribed
Module One Memo Guidelines and Rubric Overview You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology ofcer (CT 0) of the company from the course scenario has been researching new technology developments that the company could integrate into its vehicles to enhance their usefulness and access to sensor data. Such data is acquired by the many digital sensors that have been integrated into vehicle subsystems over the past 2030 years. The technology trend of particular interest to the CT 0 is the internet of things (loT), the interconnection of embedded devices such as sensors and computers over the internet to share data. For automobiles, the trend points to creating connected cars. Prompt Senior management has decided to explore loT for the company's trucks and cars. Your task is to create an internal memo explaining that the company should integrate loT into its product line using the RW (real, win, worth it) screening tool from the Module One resources and the information from the CT 0 Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Consider the following: Discuss the feasibility of the product line (refer to RWW screening tool question number one: Is it real?). 0 Is there a need or desire for the product? 0 Is the size of the potential market adequate? - Can the product actually be made? 0 Will the nal product satisfy the market? Discuss the ability of the company to win market share (refer to RWW screening tool question number two: Can we win?). 0 Will your company's products have a competitive advantage? 0 How will your competitors respond? 0 Can your company understand the market properly? Discuss the potential benets to the company of producing this product (refer to RWW screening tool question number three: Is it worth doing?). 0 Will the product be protable at an acceptable risk? 0 Does launching the product make strategic sense? 0 Does the product t your company's overall growth strategy? 0 Will your company's senior management support this project

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Criminal Law And Its Processes Cases And Materials

Authors: Sanford H. Kadish, Stephen Schulhofer, Rachel E. Barkow

11th Edition

1543810772, 978-1543810776

More Books

Students also viewed these Law questions