Module Questions 1. What are three (3) specific reasons people attend meetings? 2. What are the key differences in planning an association annual meeting and planning a corporate event? 3. What type of organizations comprise the category of associations known as SMERF's and what similarities do they share with each other? 4. How does a meeting planner find information about a city, hotel, meeting facility or service provider? Identify potential resources. 5. Identify three characteristics of a first- tier city. Why might a meeting planner choose a second-tier city in which to hold a meeting? 6. Identify four sources of revenue for a convention? 7. How does a meeting planner use attendee demographics in designing and implementing an event? 8. What is the major difference between attendance at an association annual meeting and a corporate event? 9. What does a per diem refer to and to which market does it typically apply