MOHANBIR SAWHNEY, BIRJU SHAH, RYAN YU, EVGENY RUBTSOV, AND PALLAVI GOODMAN

Uber:

Applying Machine Learning to Improve the Customer Pickup Experience

1. How would you describe your pain points of a single Uber Pick-up for the commuter persona (person that takes a regular Uber to and from work, regardless of city)?

2. How would you describe a customer journey of pick-up pain points generically globally? (hint in the case, would you modify)?