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Molly LaMora recently purchased a digital camera. She considered three cameras-a Sony that was priced at $1,239.00, a Canon priced at $1,319.00, and a Nikon
Molly LaMora recently purchased a digital camera. She considered three cameras-a Sony that was priced at $1,239.00, a Canon priced at $1,319.00, and a Nikon priced at $1,399.00. Molly couldn't tell much difference between the cameras, so she bought the Nikon, figuring that because it was the most expensive of the three, it must be the best. According to the textbook, Molly was making a O price-merit attribution cost-worth attribution O price-quality attribution cost-value acknowledgement O price-worth acknowledgement A
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