Mondelez International, Inc. Market Share

Through the following series of questions, you will demonstrate your ability to locate online data and use it to calculate market share.

The company you will focus on is Mondelez International, Inc. $($US stock ticker symbol MDLZ$),$ one of the world's largest snacks companies. Like Questrom Bakeries, Mondelez makes cookies. It produces products like Chips Ahoy chocolate chip cookies, Oreo Cookies, Ritz crackers and many other well known brands.

As you proceed through the five questions below, we will begin by having you look at the North American Industry Classification System $($NAICS$)$ database. This database classifies industries and firms using broad to narrow definitions usually identified by $36-$digit codes. The more digits, the narrower the industry definition.

First, decide which $6-$digit NAICS code best describes what Questrom Bakers and Mondelez do as a business.

Next, use the $6-$digit code to find the total sales volume in U$.$S$.$ dollars for $2017.$ This defines our total market as defined by the NAICS code.

Now onto calculating Mondelez's market share! We now know the size of the US market. Using the government database called the Electronic Data Gathering, Analysis, and Retrieval system $($EDGAR$),$ explore $10-$K reports to find total revenues for Mondelez in $2017.$

You$$ve now accessed all the data you need to answer the questions below. Good Luck!

Question $1$

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What is the six digit NAICS code for cookie and cracker manufacturers, like Mondelez and Questrom Bakeries?

Blank $1$

Note: Fill in the blank with only numeric whole numbers. Do not enter letters, words, or phrases. Do not include symbols such as dollar signs, $"$$$"$ etc..

Blank $1$

Add your answer

Question $2$

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What are total sales in $2017$ for NAICS code $311821?$ Provide your answer in thousands of US dollars: $Blank $1$

Note: Fill in the blank with only numeric whole numbers. Do not enter letters, words, or phrases. Do not include symbols such as dollar signs, $"$$$"$ etc..

Blank $1$

Add your answer

Question $3$

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What are Mondelez's Total Company Sales during $2017$ of all products worldwide? Provide your answer in millions of US dollars: $Blank $1$

Note: Fill in the blank with only numeric whole numbers. Do not enter letters, words, or phrases. Do not include symbols such as dollar signs, $"$$$"$ etc..

Blank $1$

Add your answer

Question $4$

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Using only the information gathered answering questions $13$ above, do you have enough information to calculate Mondelez's North America market share?

No$,$ firms can sometimes fall within multiple NAICS codes.

Yes, I have Mondelez total sales and the industry total sales.

No$,$ Mondelez total sales are greater than the entire NAICS industry figures.

No$,10-$K reports are too dense to find relevant information.