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Monica, at the age of 16, is an Olympic swimmer. A swimsuit company wishes to engage her to endorse a new line of racing suits.
Monica, at the age of 16, is an Olympic swimmer. A swimsuit company wishes to engage her to endorse a new line of racing suits. The endorsement package will require her to make public appearances, and appear in photo-shoots and in advertising copy. Discuss the difficulties that the firm may face in holding Monica to her commitments in the future. If it is later found that Monica won her medal using banned performance enhancing drugs, what challenges will the company face in terminating the endorsement agreement
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