Monster Lorenzo Sneakers has a division that combines information from several sources into one comprehensive database. The included data relates to customer information from a company's pointofsale systems (the cash registers), its website, its mailing lists, and its comment cards. It also includes separate data about employees, including time cards, demographic data, and salary. If Monster Lorenzo Sneakers decided to launch a big data initiative, what is the most likely effect on this division?

A. Expansion

B. Contraction

C. Elimination

D. Refurbishing