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Monthly milk purchases (in terms of bottles) of five clients across four brands are given in the below table. Bottles of Milk Purchased Pnar SEK

Monthly milk purchases (in terms of bottles) of five clients across four brands are given in the below table.

Bottles of Milk Purchased

Pınar

SEK

Bizim

Sütaş

Total

Customer A

10

5

0

15

30

Customer B

20

5

0

10

35

Customer C

5

10

20

5

40

Customer D

0

10

5

5

20

Customer E

5

15

5

20

45

Total

40

45

30

55

170

a.What is the total monthly category volume for milk?

b.What is the aggregate Share of Category Requirement of Pınar for milk?

c.What is the aggregate Share of Category Requirement of Bizim for milk?

d.What is the aggregate Share of Category Requirement of Sütaş for milk?

e.What is the individual Share of Cat. Requirement of Customer A from SEK for milk?

f.What is the individual Share of Cat. Requirement of Customer D from Sütaş for milk?

g.What is the individual Share of Cat. Requirement of Customer E from Pınar for milk?

h.Which brands have Aggregate Share of Cat. Requirement equal to Market Share for milk?

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