Monti's coffee Strategic plan:

1. Company description About us? Specifies the mission and vision of the business.

2.Planning Set your short-term goals. Use the guide S.M.A.R.T. for your writing. Create a strategy for each goal.

3.Market analysis Describe the target market: Who are my potential customers? What are the buying habits of my customers? How big is my target market? How much are customers willing to pay for my product? Who are my main competitors?

4.Management and operations How will we manage the business? Detail a general plan of operations.

5.Marketing How will we market our business? Describe the marketing mix (the four Ps of marketing).

6.SWOT analysis What are the strengths, opportunities, weaknesses and threats of the business? Identify at least two of each.