Monument Manufacturing produces high-end furniture products for the luxury hotel industry. Monument has succeeded through excellence in design, careful attention to quality in manufacturing and in customer service, and through continuous product innovation. The manufacturing process at Monument begins with a close consultation with each customer so that the finished product exactly meets the customer's specifications. This commonly means unique designs, special fabrics, and high levels of manufacturing quality. In addition, Monument believes that a key competitive edge it has over other competitors is that it has an outstanding design staff that is able to work with customers to come up with product designs that go beyond the customer's expectations.

Requirement One:

Present a value chain for Monument Manufacturing with at least five activities and explain the role of each activity in the value chain (refer to text pages 42-45 for a review of this concept).