Moondollar Coffee just bought a new coffee grinding machine and a new coffee brewing machine. These two machines are not electronically linked with each other. A worker must emove a filled ground coffee basket and manually insert the basket into the brewing machine. Six baskets can be removed and inserted into the brewing machine in one minute. stored in six different containers on the grinding machine. following beans: House Blend, Antiqua, Kenya, Kona, Maragogype, The beans are The bean containers hold the and Tarrazu. The machine beans and fills the disposable paper coffee ground baskets for the brewing process The following sequential activities have been identified in Moondollar's value chain. aw Bean Storage: The counter workers refill the bean containers when they contain 75% of the original volume. Each canister is designed to hold enough coffee for 24 carafes. Because of the location and size of the coffee bean bags, this is a quick and simple activity with no capacity concerns Heating: Water pipes are connected to the inputs and water is pumped to the heating coils. Water is heated to the ideal temperature and dripped over the grounds The supply of heated water is unlimited. Grinding: The grinding function fills a basket in 3 minutes. The function can only grind one Type of bean at a time. Because high speed grinding can effect the flavor, Moondollar sets the grinding speed at the slowest setting. Each basket produces a fresh 12-cup carafe of coffee. Brew and Clean: The drip process fills a fresh 12-cup carafe in 10 minutes and then it must be cleaned for the next batch. The cleaning process takes approximately 5 minutes. Six separate carafes can be made at the same time. The counter workers empty and clean the holders and replace the paper filter after each type of coffee is brewed. Coffee Storage: The brewed coffee is poured into and stored in six heavily insulated 64-cup canisters by the counter workers. Fresh coffee is a critical success factor that differentiates Moondollar's product. Therefore, there is a strict policy to depose of any coffee in storage after one hour. Demand: The customer traffic at Moondollar fluctuates heavily. The highest traffic is from 7:00 a.m.-9:00 a.m. on Monday-Friday. The manager tuns the machine on at 6:30 a.m. Six different flavors are gound in 18 minutes. The six filled coffee baskets are then inserted in the brewing machine. The brewing machine then brew 6, 12 cup carafes, in 10 minutes. Accourdingly, six carafes (72 cups-6 carafes x 12 cup capacity) are brrewed and ready to serve at 7:00 a.m. The manager estimates the morning demand at 180 customers per hour who purchase on average 1.5 cups of coffee Customer demand has always been equal for the different coffee flavors. MacBook Pro b. The manager is very concerned about limiting future sales. A recent marketing study stated that if Moondollar began advertising on the local radio station that automobile commuters would be more likely to stop-in for a cup of coffee in the morning. This ad campaign would add 50 new customers each hour, who whould purchase 1 cup of coffee-to-go. How would these additional customers change your decision in part a.? If Moondollar purchases the new equipment to satisfy this additional demand, which factor becomes the binding constraint? (10 Points Moondollar Coffee just bought a new coffee grinding machine and a new coffee brewing machine. These two machines are not electronically linked with each other. A worker must emove a filled ground coffee basket and manually insert the basket into the brewing machine. Six baskets can be removed and inserted into the brewing machine in one minute. stored in six different containers on the grinding machine. following beans: House Blend, Antiqua, Kenya, Kona, Maragogype, The beans are The bean containers hold the and Tarrazu. The machine beans and fills the disposable paper coffee ground baskets for the brewing process The following sequential activities have been identified in Moondollar's value chain. aw Bean Storage: The counter workers refill the bean containers when they contain 75% of the original volume. Each canister is designed to hold enough coffee for 24 carafes. Because of the location and size of the coffee bean bags, this is a quick and simple activity with no capacity concerns Heating: Water pipes are connected to the inputs and water is pumped to the heating coils. Water is heated to the ideal temperature and dripped over the grounds The supply of heated water is unlimited. Grinding: The grinding function fills a basket in 3 minutes. The function can only grind one Type of bean at a time. Because high speed grinding can effect the flavor, Moondollar sets the grinding speed at the slowest setting. Each basket produces a fresh 12-cup carafe of coffee. Brew and Clean: The drip process fills a fresh 12-cup carafe in 10 minutes and then it must be cleaned for the next batch. The cleaning process takes approximately 5 minutes. Six separate carafes can be made at the same time. The counter workers empty and clean the holders and replace the paper filter after each type of coffee is brewed. Coffee Storage: The brewed coffee is poured into and stored in six heavily insulated 64-cup canisters by the counter workers. Fresh coffee is a critical success factor that differentiates Moondollar's product. Therefore, there is a strict policy to depose of any coffee in storage after one hour. Demand: The customer traffic at Moondollar fluctuates heavily. The highest traffic is from 7:00 a.m.-9:00 a.m. on Monday-Friday. The manager tuns the machine on at 6:30 a.m. Six different flavors are gound in 18 minutes. The six filled coffee baskets are then inserted in the brewing machine. The brewing machine then brew 6, 12 cup carafes, in 10 minutes. Accourdingly, six carafes (72 cups-6 carafes x 12 cup capacity) are brrewed and ready to serve at 7:00 a.m. The manager estimates the morning demand at 180 customers per hour who purchase on average 1.5 cups of coffee Customer demand has always been equal for the different coffee flavors. MacBook Pro b. The manager is very concerned about limiting future sales. A recent marketing study stated that if Moondollar began advertising on the local radio station that automobile commuters would be more likely to stop-in for a cup of coffee in the morning. This ad campaign would add 50 new customers each hour, who whould purchase 1 cup of coffee-to-go. How would these additional customers change your decision in part a.? If Moondollar purchases the new equipment to satisfy this additional demand, which factor becomes the binding constraint? (10 Points