Moor Farm is a large estate in the rural district of Cornaille .The estate covers a large area of forest, upland and farmland.It also includes two villages , and although many of the properties in these villages have been sold off to private homeowners , the estate still owns properties which it rents out .The estate also has a large mansion house set inside a landscape garden designed in the 19th century by James Kent .The garden , although now overgrown and neglected , is the only surviving example of his work in the district .The estate was left as a gift to a charitable trust ten years ago.The trust is based at the estate.A condition of the gift to the trust was that the upland and forest should be freely accessible to visitors .The estate has appointed a new manager who is due to take over the estate when the current manager retires.She is working alongside the current manager so that she understands her responsibilities and how the estate works.As a one - off project , she has commissioned a stakeholder survey which has requested information on the visitor experience to help with a planned re - design of the estate 's website. The website is generally thought to be well structured and presented, but it receives fewer visitors than might reasonably be expected.It provides mainly static information about the estate and upcoming events but currently users cannot interact with the site in any way.You are a consultant assisting the new manager in identifying potential improvements .

Required: Write brief report to the manager discussing how the website could be further developed to address some of the issues highlighted in the survey.

Professional skills marks are available for demonstrating communication skills in clarifying the advice to be given to the manager.

Exhibit 1 - Extracts from the survey: ' We had a good day, but the weather was awful.If we had known it was going to rain all day, then we probably would have postponed the visit until a fine day.It spoil a family day out.' Visitor with small family " We were very disappointed , on arrival , to find that the family fun day was fully booked. ' Visitor who had traveled 100 km with two small children to visit a special event ' We all love it here , but wedidn't know you had a website !! We almost had to type in the complete website address before we found it ! I am sure more people would come if they could only find the website ! ' Visitor aged mid - 20s ' As usual ,We had a great time here and took great photos. It would have been nice to be able to share our pleasure with other people. We would recommend it to anyone who loves the outdoors. ' Visitor - family with teenage children ' We met the volunteerswho were excavating the buildings in the landscape garden. They were so helpful and knowledgeable. They turned something that looked like a series of small walls into something so much more tangible. ' Visitor - elderly couple ' We are regular visitors and we really want toknow what is going on!There are many of us who would like to really be involved with the estate and help it thrive.We need more than just occasional questionnaires.' Visitor - hiking group