Mooz Learning Technologies (Mooz) was commenced by Russell Morris.Russell had a background in education.Following some changes in circumstances he needed to operate more from his home office; which led to the creation of Mooz. Mooz is developing into an innovative technology company that provides a platform for the best-practice teaching videos and commentary/advice to teachers and educators.Its strategy is focussed around being the number one enabler of teaching best-practice using a visual medium: videos, recordings and commentary. The platform has developed to the point now where some of the videos are posted by teachers, while others are 'commissioned' by Russell hinself.Russell also provides some of the hardware necessary to facilitate high-quality video production.Best-practice videos now cover primary, secondary and tertiary educational settings; although Russell is finding the demands of each of these three settings are becoming more different from each other. Revenue is generated by advertising on the platform, as well as a

growing subscription service that offers 'premium-content'.

Changes at Mooz

Russell has identified some new opportunities, particularly around digital technologies and education.He has been working with a digital designer and programmer to develop a platform service to facilitate online teaching. Moreover, more videos and recordings are becoming available. There is increasing interest in the products and services of Mooz. The number of queries from advertising agents is increasing and quarterly sales revenue is growing rapidly.

Russell has decided to restructure and establish three small separate divisional work-units of Mooz (see Exhibit A for a first draft of the new structure).The Technology Unit would focus on the adoption of innovative technology for the Mooz platform, as well as assisting with the production of videos.Russell is hoping that the Technology Unit would be able to sell its services externally to other organisations. The Education Unit would focus on developing content both in-house and in collaboration with teachers and educational professionals.The Digital Online Platform Unit would work on the development of a new online learning platform, which he hoped would build-on the existing technologies like Skype.

Russell's accountant friend tells him these three work-units are like profit or investment centres; so, he would start on developing some key performance metrics. Russell thinks this seems fine; he is more worried about getting them all to work together. He believes that going forward it will be necessary to have a collaborative work culture within the organisation.

Exhibit A: Mooz Learning Technologies Structure CEO: Russell Centralised Research and Finance and Business Sales and services Development Operations Development and Customer Marketing Support Divisional Technology Digital Online Units Unit Education Unit Platform Unit