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Moral framing is used to: Points: 1 Convince management that a proposed initiative is the socially good or right thing to do Stir negative emotions

Moral framing is used to: Points: 1 Convince management that a proposed initiative is the socially good or right thing to do Stir negative emotions about an issue to get buy in for a proposed initiative Show how an proposed initiative is aligned with a company's policies and practices Consider the impacts of a proposed initiative on all stakeholders

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