Morales Corporation produces microwave ovens. The following per unit cost information is available: direct materials $38, direct labor $29, variable manufacturing overhead $13, fixed manufacturing overhead $41, variable selling and administrative expenses $14, and fixed selling and administrative expenses $28. Its desired ROI per unit is $30. Compute the markup percentage using absorption-cost pricing. (Round answer to 2 decimal places, e.g. 10.50%.)