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More difficult Conceptual names Capture the essence of what a company offers Google, Twitter and Krispy Kreme Iconoclastic names Represent something unique, different and memorable

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Conceptual names Capture the essence of what a company offers Google, Twitter and Krispy Kreme
Iconoclastic names Represent something unique, different and memorable Samsung, IKEA and Reebok
A current trend in branding involves creating a human persona or personality for a brand Progressive (Flo), State Farm (Jake) and Allstate (Mayhem)
What is Liquid Death? Why did the company choose a name like that for itself?
Meta; Kenvue; Pearl Milling Company; Spectru
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