More Info Pricing Mini Case: Mobile App Pricing Strategy Imagine you are the CMO (Chier Marketing Officer) for Poochie Pal Selfies, a moblle app for Android phones. Poochle Pal Selfies is a little ike inslagram, bu sharing adorable photos of pets (dogs, cats, boa constrictors, eto.). You have not yet decided how to price this mobile app, but you did hire a marketing rese: different pricing strategies and have them present to you a conservative, most likely, and optimistic forecast for each of the pricing strategies. The marketing reported numbers based on forecasts for the first year of Poochie Pal Selfies. Click the icon to view the summary of pricing strategles. Click the icon to view the spreadsheet included. If you knew the CEO is extremely conservative, what would be your recorrimendation? whth the maximum total revenue of s (Round to the nearest dollar) k my instructor Summary of pricing strategies: 1. The first strategy is to strictly give away the app for free. Money will be made by serving mobile ads to users. 2. The second strategy is to use a "freemlum" model. The app will be given away for free (without ads), but useability will be somewhat restricted in the free version. Users are allowed to unlock various features by paying money. 3. The third strategy is to simply charge $0.99 for a completely unlocked ad-free version of the app. 4. The fourth strategy is to charge $3.99 for the unlocked, ad-free app. While the fourth strategy would make more revenue per person, fewer people would be willing to pay $3.99. Although many other pricing strategles could be considered, the CEO has already decided that only these four strategies will be considered. The spreadsheet included has the information the marketing research company provided you for each of the four pricing strategles. For the first strategy, the estimated number of users, the number of ads you will be able to serve to each user, and the likely price per thousand mobile banner ad impressions is given for a conservative, most likely, and optimistic scenario. The second strategy includes both the total number of users as well as the number of user who will by upgraded features. Strategies three and four estimate the total number of app purchasers