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More than 50,000 Mini Coopers were sold in the US in 2008, but sales have been declining significantly in recent years. There are many possible

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More than 50,000 Mini Coopers were sold in the US in 2008, but sales have been declining significantly in recent years. There are many possible reasons for this decline, but if consumer perceptions of the brand have become unfavorable it may be time to the brand. retarget reposition resegment repurpose reclassify

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